Best Pay Per Install Ad Networks

 One of the best ways to monetize your website or mobile app is through pay-per-install or cost-per-install networks.

With that in mind, we need to let anyone looking for CPI Networks know that they've found it.

Here we feature the top 15 pay-per-install networks for publishers and advertisers.

Before we get to the list, here's an overview of pay-per-install networks and how you can use them to increase your sales.

What is the Cost Per Install?

Cost per install is a very common pricing model used in mobile user acquisition campaigns. This is where app advertisers pay whenever a user installs their app through their ad. We must inform you that the CPI pricing model is specific to mobile applications only.

CPI Formula

CPI (cost per install) = (total ad spend / total measured installs)

What does that mean?

Total Ad Spend: Amount of money spent on a series of ads

Total Installs Measured: Total installs of an app (counted by advertiser's server)

What is the CPI Campaign?

CPI campaigns are specifically designed for mobile apps. Here we explain how campaigns work.

A mobile app owner or developer wants to promote their app through paid advertisements. So they work with advertising networks or publishers to increase awareness of the app.

They place the advertisements in different formats on other mobile apps or websites. The most commonly used formats are:

banner

space

Native

videos

offer wall

When a user clicks on an ad, that click results in an install. The advertiser or app owner will be charged.

In fact, CPI is one of the most popular pricing models for app ad campaigns. The other options are:

Cost per mile (CPM)

Cost per click (CPC)

Cost per view (CPV)

Cost per action (CPA)

So if you compare CPI to these other campaigns, you'll find that CPI is actually more beneficial because it leads directly to app installs.

Also, this is not necessarily the case with CPM, CPC, CPA or CPV campaigns. However, it should be noted that Pay Per Install campaigns usually cost more than these other formats.

The Importance of PPI Networks

CPI or PPI Networks have many advantages.

For advertisers: For generating high-quality traffic to their websites, advertisers can develop original advertising campaigns and apps. It offers the chance to produce top-notch content that will draw in audiences. It may serve as a guide for them when they go to buy the item or download the apps.

Consequently, Pay Per Install Networks assist you in increasing the number of monthly active users and thereby increasing revenue.

Additionally, CPI Networks aid in boosting your app's ranking in the app store because every download advances your app.

Publishers: Because CPI Networks are so closely integrated with CPC and CPM campaigns, they give you the chance to make money based on impressions. Therefore, based on the impressions, you can profit every day. Furthermore, you have the option of charging based on clicks. It means that your income will increase as the number of clicks increases.

Average Cost per Install

The nation, platform (Android or iOS), and ad unit all affect the average cost per install. The typical CPI for iOS devices in the US, for instance, is $2.point37. When taking into account all regions, platforms, and devices, the average global Pay Per Install is $2.24.

We've highlighted the top 15 PPI networks for publishers and advertisers in this article to help you get closer to your objective of raising ROI.

Here is a list of the top 15 pay-per-install ad networks for publishers and advertisers.

1. Google Ads App Campaigns

2. Twitter App Installs Campaign

3. Facebook Ads

4. Tapjoy

5. YeahMobi

6. StartApp

7. AppLovin

8. Chartboost

9. InMobi

10. Appnext

11. NativeX

12. Fyber

13. Applift

14. Leadbolt

15. Unity

Top Pay Per Install Ad Networks

Google Ads App Campaigns

Google's mobile ad network is called Google Ads. It has been set up by fusing the renowned Admob platform with Google traffic sources, including its own platforms and servers, and the Google AdWords ad-buying interface. The platform's name was changed from AdMob to Google Ads in July 2018.

Mobile platforms include iOS, Android, Unity, and Cocos.

Campaign Types: CPM, CPC, and CPI.

Interstitial, Native, and Video ad formats are supported.

targeting: nation, type of connection, region, mobile platform, operating system, device, and audience.

Key markets: worldwide.

Additionally, the App Campaigns give you the opportunity to advertise your iOS or Android App on Google Search, YouTube, Google Play, and other websites. Through its technology, your app ads will be able to reach users who are most interested in apps like yours.

Start by following these three simple steps:.

Write your app ad.

They assist you in creating the advertisement using data from your app. Adding pictures and videos is also possible.

Decide on your budget.

Your own desired pay per install (CPI) and daily spending cap can be set. Additionally, you can change them at any time.

Outline your goals.

You can direct users to take the action you want them to. Your advertisement will be setup and presented to the appropriate audience.

By optimizing for installs or engagement, your app ad will be displayed to the users most likely to take the desired action. Whether or not you want people to: is up to you.

No additional action is required; just install your app.

Or perform an in-app action, such as placing an order for a product.

They will work with the information about your app in the Play Store or App Store and add the four lines of text you supply to create your Ad. Even better, you can add images or video to your advertisement.

It automatically adjusts bids and rotates your ads so that they appear for the right customers at the most reasonable cost for your company. Once they have enough data (roughly 100 conversions), they will further optimize your ads, bids, and budget.

Twitter App installs campaign

By using a campaign to increase Twitter app installs, you can advertise and promote your app. By connecting with mobile users who are very likely to download your app through Twitter, you can reach a target audience and get your message out there quickly and effectively. It ends up being among the top marketing platforms for encouraging app downloads.

With the help of an app installs campaign, you can encourage users to download your app. It enables you to highlight fresh features and raise the profile of your app.

Your audience can move seamlessly from Twitter to the app store thanks to the use of App Cards. In actuality, App Cards is a strong ad format. All of the information—an image or video, app reviews, and a clickthrough—is presented in one place.

With catchy graphics, a tagline, and supporting copy, you can design and construct your app card. Your app store reviews will automatically be imported to determine your app rating.

Your advertisement will appear across the Twitter Audience Platform in a variety of places, including home timelines, profile pages, Tweet detail pages, search results, and apps. It will be marked as "Promoted." ".

The best way to make an App Card.

You must go to ads.twitter.com and select the "Creatives"> "Cards" tab.

Choose "App Card" from the drop-down menu when you click "Create Card."

You can select either a "Video app card" or an "Image app card." ".

Enter the image or video you've chosen.

You must choose your geographic region, your call to action, and follow the instructions to get to your app download link.

Click "Create" after naming your card. ".

The card will appear in your "Cards library" once it has been created. ".

You can now click the "Tweet" icon, add some tweet copy, and tweet the desired card by hovering over it.

guidelines to follow.

Both images and videos can be hosted by App Cards. As a result, you must test and refine 3-5 creative options in order to determine which ones your audience will respond to the most.

In order for your Tweet to remain timely and relevant, you should also update them every few weeks.

A few different copy and CTA iterations can also be tested. You must make sure that your copy is succinct and conveys the special value of your app.

What you get for your money?

Paying is limited to clicks. It directs users to your installation page on the Google Play Store or the App Store. Impressions are free if they do not result in these actions.

Your campaign's budget, bid, and targeting choices will all have an impact on the price you pay per app install. As part of the setup process, you also get real-time bid advice.

Facebook Ads

Facebook Ads has been recognized as the biggest digital advertising platform. Its major focus is on mobile ads. It is known for the best ad format, targeting, and reporting capabilities in the industry. The platform allows you to acquire more users for installing and engaging with your app.

As a mobile app advertiser, you can use the platform for running ad campaigns of your choice on Facebook itself and on its Messenger app, Instagram, Audience Network (for showing ads across the web), and its app used in the businesses Workplace.

Mobile Platforms: iOS, Android, Web

Campaign Types: Pay Per Install and CPM

Supported Ad Formats: Banners, Video, Slideshow, Carousel Banners

Targeting: Age, Gender, Device, Mobile OS, Location, OS version, Interests, Mobile User Language

Key markets: Global

Key Features

You can reach a highly engaged audience

You are allowed to enter your daily or lifetime budget as well as the time (period) for how long you wish to run your ads

One can select from six versatile ad formats

You can edit your campaign in Ads Manager

Extensive analytics and reporting feature

Audience selection tools for showing ads to the people that are suitable for your business

Moreover, much more

Tapjoy

One of the top online platforms for advertising and app monetization is Tapjoy. They are renowned for providing a cutting-edge method for users to interact with mobile advertising. They are assisting publishers of premium mobile apps in increasing the amount of money they make from each user.

They provide virtual currency to users in exchange for their video ad viewing, app downloads, and service subscriptions. Users can use that virtual currency to purchase publisher-locked in-app content.

The main advantage of using Tapjoy is that it enables app developers and brands to monetize users who don't have credit cards or even those who don't want to pay real money for app content.

Mobile platforms include iOS, Android, and Mobile Web.

Campaign Types: CPC, CPI, CPM, and CPD.

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Targeting: Individual.

Markets to watch: Japan, Kenya, South Africa, Europe, South America, and the United Kingdom.

As opposed to standard CPC or CPM networks, the network uses the Pay per Engagement model to distribute apps and gather market data.

YeahMobi

A well-known provider of mobile marketing services, YeahMobi aids in the expansion of mobile companies on a global scale. The business was founded in 2011 and has offices across the globe, including the US, China, Germany, Japan, and Xian, Shaanxi. 400 members make up its skilled workforce. For marketers and makers of mobile applications, it provides one of the best platforms for global expansion.

YeahMobi is renowned for its cutting-edge technology, creativity, and big data. It assists developers and advertisers in resolving their problems and directs them toward particular marketing strategies like performance network, social, search, display, and offline.

To enhance the functionality of the developed App through API and SDK integrations, YeahMobi has also developed an ad-based monetization solution. In order to provide a full range of mobile performance and programmatic marketing solutions, the company is driven by technology, data, and innovation.

Founded: 2011.

400–500 employees make up the business.

Xian, Shaanxi, China

iOS and Android are supported mobile platforms.

StartApp

A reputable mobile advertising firm with headquarters in New York, NY, is StartApp. It was started in 2010. Advertisers can easily create and launch ad campaigns using the "self-serve" platform that StartApp provides.

It enables marketers to have complete control over the target market, campaign creatives, and budget. They have created a technology that aids the partners in completing mobile moments.

StartApp distinguishes itself from other ad networks with a fantastic set of features. It provides specially created animated, interactive ads, as well as data-enhanced targeting.

Additionally, StartApp makes use of information gathered from more than 300,000 mobile apps and native ad units. StartApp is therefore assisting its partners in streamlining and improving the implementation of their strategies. It has partnered with more than 350,000 applications and reached 1 billion MAUs globally.

Android and iOS are both mobile operating systems.

Campaign types include Pay Per Install, CPC, CPM, and CPA.

Full page ads, app icons, in-app ads, interstitial ads, and video are supported ad formats.

Targeting: App, Connection Type, Device, GEO, OS, Gender, Carrier, and Competitors

Major Markets: worldwide.

AppLovin

AppLovin is a comprehensive platform that enables app developers (of all sizes) to get in touch with and be discovered by their ideal clients.

It was established in 2012.

Both independent and well-known developers received growth support from the company. It provides knowledge and insights to finance, market, and grow their businesses all in one location.

In actuality, AppLovin is regarded as a reliable partner by app developers. To assist in achieving their objectives, the company provides everything necessary for success in the mobile app ecosystem. It enables developers to market, advance, and grow their company.

founded in 2012

51 to 200 employees per company.

Palo Alto, California is the location.

Android and iOS mobile platforms are supported.

Chartboost

The top mobile game platform in the world is called Chartboost. It aids in monitoring, optimizing, and monetizing the app, which enables advertisers, publishers, and web developers to make the best choices.

San Francisco is where the business is based. In addition, it has outposts in Tokyo and Amsterdam. More than 200,000 games have been accessed by Chartboost, which also reaches 700 million monthly active players globally.

With complete transparency and user control over the game, Chartboost focuses on providing direct deals and cross-promotions.

They even run a mobile ad network that enables both publishers and advertisers to participate in advertising campaigns right away. With the help of native ads, tracking, and sophisticated targeting, its mobile ad network offers advertisers a platform for cross-promotion.

In fact, Chartboost has earned a reputation as a leading provider of programmatic advertising and in-app monetization. In order for developers to directly trade ads inside their apps, they are working to give mobile game owners access to a developer-to-developer mobile ad marketplace.

iOS and Android are mobile operating systems.

Campaign Types: CPC and Pay Per Install.

Interstitial, Offerwall, Content Lock, and Video are all supported ad formats.

targeting: specific.

United States and international markets are important.

InMobi

InMobi is recognized as a global mobile advertising platform. It specializes in giving mobile marketers the best ROI. It has a better reputation as a mobile-only and mobile-first platform. It has concentrated on developing the first examples of the upcoming ad experiences, like video advertising.

Brands, performance marketers, and app developers can engage mobile users at various stages of their lifecycles with the aid of InMobi. In order to increase engagement and revenue, InMobi is working to turn every mobile opportunity into a moment.

One of the 2016's most innovative businesses, according to Fast Company, was InMobi. InMobi has redefined business models for the mobile ecosystem and has reached over 1.5 billion unique mobile devices worldwide.

Founded in 2007

Company Size: 501 to 1000 workers.

Singapore is where.

Supported Mobile Platforms: iOS, Android, and Web.

 AppNext

AppNext was established in 2010 and has its U.S. headquarters in London. K. It is a highly regarded advertising network that has focused on mobile app video marketing.

For the best outcomes, AppNext has achieved high integration with the developers, publishers, and mobile operators that work with them to promote their recently launched app.

Over 60,000 developers and 650 million users from around the world use AppNext. They have created a marketplace that enables direct connections between developers and publishers and advertisers.

They collaborate with the publishers and advertisers to use the best methods for tracking the app's usage and evaluating its effectiveness.

AppNext appreciates your work. Consequently, you can collaborate with them to make the best use of your efforts. One of the top marketplaces for connecting publishers and advertisers directly. They intensify their marketing and monetization efforts.

2012: year of establishment.

51 to 200 employees per company.

In the United Kingdom, in London.

iOS and Android are supported mobile platforms.

NativeX

NativeX is part of Mobvista Company, which is a leading Pay Per Install Network. It was created in 2000 and is located in San Francisco, California, and St. Cloud, Minnesota.

NativeX leverages native ad technology for mobile apps and games. It promotes your campaigns at a global level, thereby increasing ROI.

They focus on providing publishers with successful native mobile app monetization using a wide range of both reward and non-reward rich media ads such as Lightning Play Video, Offerwalls, Banners, Interstitials as other innovative native formats.

NativeX has pioneered ineffective user acquisition strategies and ad performance solutions for growth.

With NativeX, you greatly expanded international reach as they always endeavour to deliver quality global campaigns.

It allows you to promote your app and improve your app’s performance by delivering real active users all across the world to your app or website.

Founded: 2000

Company Size: 11-50 employees

Location: San Francisco, California

Supported Mobile Platforms: iOS, Android, HTML5, Unity

Fyber

A well-known and established provider of mobile advertising technology is Fyber. Its primary goal is to assist app developers, publishers, and advertisers in implementing intelligent ad monetization strategies across a range of connected devices by utilizing a global supply-side platform (SSP).

Each month, Fyber serves about 150 million unique users. Offering solutions for mediation, user acquisition, exchange, analytics, and ad formats, it has been a pioneer in these fields. Based in Berlin, Germany, with a second office in San Francisco, California, Fyber was founded in 2009.