Best Interstitial Ads Networks and How to Use Them

 You will learn the fundamentals of interstitial advertising today. You can choose the best network for your application more easily because we have also listed the 9 Best Interstitial Ads Networks.

Interstitials or Interstitial Ads are widely used in modern websites and mobile apps for online product promotion, lead generation, and sales acceleration. When used excessively, they might irritate your users. When websites or apps use interstitial ads that are prohibited, even Google can penalize them.

What makes something an interstitial, then, and what are the advantages of using it? This article on interstitial ads will teach you all of these things and much more.

Because they tend to boost downloads and revenue and have a high impression rate, interstitial ads are among the most widely used digital ad formats.

Discovering its definition will be helpful.

What is an Interstitial Ad?

Interstitial ads are interactive, full-screen banners that cover the user interface of an app or website. In between sections of content and at appropriate pauses or transitions, such as between activities or game levels, they are displayed. Both mobile and desktop devices have them.

They differ from other ad types like pop-up, native, or banner ads due to their complete coverage. The fact that Interstitial Ads take up the entire screen also makes them more appealing and powerful.

Text, images, videos, rich media, and other formats can all be used for interstitial ads. Simply by clicking or tapping on the advertisement, users can visit the advertisement's destination and navigate past any of these.

Furthermore, you can close it and carry on with your current task. The ad-type determines when the close option will be available.

Non-video ads, for instance, provide an immediate close option. The time it takes for an interstitial video ad to present a close option can be up to 5 seconds.

About Mobile Interstitial Ads

Full screen ads, these print ads are designed to be viewed on mobile devices. They allow you to monetize mobile visitors by increasing user engagement. Printed mobile ads quickly grab the user's attention. They maintain high conversion and click rates. Additionally, this latest ad format delivers the highest fCPM across all GEO and mobile devices. You have access to billions of mobile users worldwide. Gives more space to marketing messages.

Benefits of Interstitial Ads: Why use Interstitial Ads?

The most popular print ad in mobile app advertising is called a "revenue multiplier." Optimizing print ads has helped companies like Pinterest increase in-app installs by 100%.

As such, print ads are an important part of a publisher's inventory. Print ads often cost marketers and advertisers a lot of money.

Here are some of the top reasons why publishers and advertisers love print ads. You can read about the advantages of print advertising here: .

Many people click on print ads. In fact, print ads give users two options: they can click on the ad to see the offer, or they can ignore it and move on.

Therefore, the chance that the print ad will be clicked is 50%. According to research, print ads have a higher click-through rate than banner ads.

Interstitial ads tend to be attractive and engaging because they fill the entire device screen, making them less likely to be ignored. Users are forced to respond to powerful images that overwhelm them.

Print ads have high impression rates and often result in more downloads and more revenue. Companies like Pinterest and Airbnb see app installs increase by 100% and 30% respectively when they increase the number of print ads.

A full-screen ad that appears in a print ad is hard to ignore. Thus, these ads prevent banner blindness.

How to Use Interstitial Ads without getting penalized?

Interstitial ads, as we've seen above, offer both publishers and developers a number of advantages. The crucial aspect of Interstitial Ads, however, is that if they are not used correctly, they may result in penalties.

Therefore, interstitial advertising must be "timed" correctly. Users shouldn't be bothered by ads while they access a crucial webpage for information or even while they carry out a transaction.

By adhering to Google policies when you use interstitial ads on your website or app, you can avoid penalties.

On a desktop, interstitial advertisements can be quite annoying. You get a large display screen with a desktop. As a result, users have a lot of trouble finding the close or continue button. On mobile devices, the close button [X] is too small and difficult to find.

In general, you should make sure that the advertisement is not in any way interfering with the user. Displaying interstitial ads between natural pauses is the best thing to do with them. Interstitial advertisements therefore typically appear after a gaming session is over or when a user switches between articles.

Additionally, interstitial advertisements shouldn't be shown on a website or application that encourages extensive direct user interaction (like Candy Crush).

Therefore, between those interactions, no interstitial advertising should be displayed. It makes it more difficult for users to interact with your website or app. Even worse, you might lose them forever.

In order to avoid being penalized, we've listed some crucial rules or best practices that you should adhere to when using interstitial ads:.

First and foremost, you should never interfere with users' tasks. As a result, interstitial advertisements shouldn't be displayed during crucial user interactions or activities, like filling out a form.

Interstitial advertisements work best when they are displayed during pointless leisure activities. When the user sees the advertisement, make sure to stop the current task.

The interstitial advertisement should, secondly, be rendered quickly. Rich media and complex graphics are included in these large-scale advertisements.

Therefore, you must make sure that your customers won't have to wait for the advertisement to load. In order to display the advertisement quickly, you should begin loading it before it is called.

Thirdly, excessive ad display in a brief period of time will harm user experience and eventually reduce click-through rate.

Last but not least, interstitial advertisements ought to be positioned between transitions when the user anticipates a break. This would guarantee that the user has enough time to examine the ads carefully before clicking on them.

The best time and location for displaying interstitial ads should be determined by looking at the flow of your app or website.

The list of top Interstitial Ads Networks is now available for your review.

Top Interstitial Ads Networks

Adsterra

One of the online ad networks with the fastest growth is called Adsterra. Thanks to its top-notch service, it was founded in 2013 and quickly rose to become one of the most prominent networks for interstitial ads.

Currently, it receives more than 30 billion monthly global ad impressions (across all Geos), has desktop and mobile traffic, and has 121,000 Direct Publishers.

For advertisers and publishers, Adsterra provides both web and mobile advertising. The available ad formats include CPA, CPC, and CPM.

With the help of different ad formats like interstitials, display banners, direct links, popunders, and video banners, Adsterra provides an efficient platform for connecting advertisers and publishers.

With Adsterra, you can choose from a variety of ad sizes and formats to increase your publisher revenue. High-quality advertisers who are dedicated to promoting their brand are partnered with Adsterra. Additionally, Adsterra Ads Network excels at pop-under advertisements.

For print ads, you can view print ads full screen horizontally or vertically and disable the banner curtain settings for 768×1024 and 1024×768 ads.

Additionally, you must guarantee that all traffic is coming from reliable sources. Adult and illegal content are not permitted on Adsterra. Adsterra also excels in the mobile market, in addition to their superiority in desktop options. Without requiring the mobile user to actively close the ad, you can display your advertisement across the entire screen.

CPC, CPL, CPO, RTB, CPM, CPA, and CPI (PPI) are a few different cost models.

Ad Formats: Popunders, Push, Banners, Direct Links, Native Ads, Vast (video), Social Bar, and Interstitials.

Payment methods are:

Paxum

PayPal

WebMoney

Bitcoin

Wire Transfers

QIWI

UnionPay

Visa

Mastercard

Yandex money

Advertisers must make a minimum payment of $100.

Publishers' minimum payments are as follows:

Webmoney, Paxum: $5

PayPal, Bitcoin: $100

Wire: $1000

PropellerAds

One of the fastest ad networks available, PropellerAds has a reputation for being reliable and timely with payouts. It's one of the best options for bloggers who want to monetize their blog or network of blogs.

A few of the ad formats that PropellerAds offers are:

PopUnder.

mobile ads with interstices.

Native Direct Ads

Push-Up Ads.

Banner advertisements.

Push-Based Notifications.

You therefore have many options with PropellerAds to monetize your blog using the appropriate ad type. Additionally, PropellerAds is able to work with Google Adsense.

A perfect balance between publisher revenue and user experience is achieved by its completely redesigned Interstitial Ads format. You can monetize both desktop and mobile audiences using its interstitials.

Users are not distracted by PropellerAds Interstitials, which have greater monetization potential. Additionally, its interstitials relate to the information on the website. It includes high-quality offers and promotional materials that raise the standing of your website.

PropellerAds Interstitials preserve the user experience by not taking up the entire website. Users can quickly dismiss the advertisement and move on to the content thanks to this feature. Additionally, if you're using different formats for monetization, you can "set the delay" and prevent oversaturating the audience with ads.

Your users will benefit from faster ads with noticeably shorter load times thanks to PropellerAds. You therefore receive faster ads for faster revenue. In addition, all ad networks and ad formats are compatible with PropellerAds Interstitials. These advertisements are excellent for generating additional revenue because they are simple to customize and have a high CTR.

The minimum withdrawal amount is only $5, and they only make weekly payouts. They provide the simplest payment methods, including ePayments, Wire Transfer, WebMoney, Skrill, and Payoneer.

a $5 minimum payout.

PayPal, WebMoney, Skrill, Payoneer, and wire transfers are all accepted forms of payment.

 StartApp

StartApp bills itself as an "award-winning" provider of mobile media and data. It uses first-party data and insights to improve the mobile user experience for consumers, advertisers, and publishers.

You can make timely, informed business decisions thanks to its data-driven solutions. Additionally, you can target exclusive global mobile audiences and even improve ongoing media and data strategies.

StartApp uses insight-driven mobile technology to raise eCPMs, fill rates, engaged user numbers, and revenue for publishers. Through programmatic and direct deals, the company can channel advertisements thanks to the advanced data insight.

StartApp implements interstitial advertising to the fullest extent possible so that an ad can completely fill the space between two pages of your website or mobile app. In comparison to traditional banner advertising, it is a more intrusive form of advertising. In actuality, StartApp Interstitial Advertising makes it possible for you to generate much higher revenue rates.

Yandex, Baidu, Oath, and Oracle are all partners of StartApp. These companies later make use of StartApp's data and technology solutions.

AdMob

The biggest mobile ad network in the world is AdMob. It was introduced in April 2006 as a mobile advertising platform and later bought by Google in November 2009. In addition, AdMob provides comprehensive advertising options for mobile web browsers and platforms like Android, iOS, Windows Phone, and WebOS. It currently serves over 40 billion mobile ads monthly.

In order to reach buyers worldwide, the demand is being drawn from Google Ads. It provides users with a seamless user experience while serving responsive ad formats.

In order to increase engagement and minimize intrusion, the ads are being delivered during natural breaks. Additionally, AdMob is renowned for providing high levels of user satisfaction while increasing publisher revenue.

AdMob offers nearly faultless functionality and simple app integration, just like all other Google products. As a result, AdMob makes for a fantastic starting point for those who want to get into mobile advertising.

Due to lower-than-average revenues, AdMob is heavily criticized by users. AdMob might not be the best platform for you if you are an established player who seeks higher earnings. In this situation, you should search for other options on this list that might end up being a better choice for you.

Media.net

One of the most comprehensive selections of advertising technology for mobile, video, native, display, local, and products is provided by Media Dot Net.

The display-to-search (D2S) ad format, which can monetize display placements on a CPC (cost per click) pricing model, is credited to Media . Net.

In order to display search ads that have been purchased by advertisers, it is achieved by determining user search intent and pertinent search keywords.

Due to this format, advertisers can now achieve extremely high conversion rates without choosing CPM (cost per thousand impressions)-based media, where they are required to pay for users who do not interact with the content.

Running mobile ad units from Media . net has many advantages, such as:.

Effective revenues are significantly higher due to competitive CPMs.

Mobile "in-content" units prove to be responsive and continue to support all kinds of iOS and Android devices. The publisher can profit from each impression as a result of a single source of ad provider.

Mobile advertisements are always visible because they are "docked" on the screen.

To improve the user experience, ad units can be tailored to match the style and feel of a website.

The US, India, and the Middle East are all home to Media . Net offices. The United States accounts for about 90% of the business's revenue. A Chinese consortium recently paid $900 million to buy it. To join is cost-free. Among the best is its customer service. High CTR is offered by its advertisement designs, which blend with your blog's design. It has an impressive dashboard.

Leadbolt

Mobile advertising network Leadbolt, based in Australia, started operations in 2011. Along with many other honors, they have won an Australian Business Award. Over 5 billion ads are served by Leadbolt every month, covering 65 000 apps in 150 nations.

For developers, Leadbolt has a wide range of features. Without writing a single line of code or SDK, the best way to integrate Leadbolt advertising into your application is through its "App Wall" feature.

It offers programmers a solitary platform to manage their applications. It has analytical features like a statistic for app engagement that you can use to gauge how engaged your users are with the app.

The developers can use this feature to balance the ads and the application in the best possible way. This indicates that there is no measurable loss of user engagement due to the amount of advertisements.

Developers can include interstitial and video advertisements in their products thanks to Leadbolt. Therefore, they can experiment and learn which type of advertisement is more effective in a given setting. It enables publishers to communicate directly through the direct deals marketplace with top advertising partners.

High fill rates and even higher eCPM levels are the result of this. Such companies as Pepsi, Groupon, and Walmart are among its advertising collaborators. Thus, developers can be confident that Leadbolt's earning potential is truly exciting.

InMobi

The "Appographic" targeting method used by InMobi is a novel method of user targeting. Users can connect with the media and apps they are most likely to use by using appographic targeting. Here is an illustration. Consider a situation where a user is using an app to book a flight and is then shown advertisements for hotels and travel services.

Instead of relying on more conventional metrics like geography or demographics, this is accomplished by focusing on users' current and past applications.

In addition, InMobi provides publishers with audience bidding, in-app monetization, and ad mediation. InMobi handles display, native, and video ad formats when it comes to mobile inventory. At the moment, InMobi collaborates with major publishers like ABC, TMZ, Blackberry, and Pandora.

ExoClick

ExoClick was introduced in 2006 and has since risen to become the fourth-largest ad network in the world. The adult, lifestyle, and entertainment niches are where ExoClick primarily focuses. Recent developments include native advertising and RTB demand.

The available advertisement types are:

For Desktop:

Billboard banner

In-video banner

Pop-under

Native advertising

Sticky banners

Direct links

Video Banners

In-video ads

For Mobile:

Interstitial

Display Banners

Instant Message

Pop-under

Mobile Redirects

Offer Types: CPM (Cost per Mile)

Traffic Types: Desktop, mobile and tablets

Targeting options include keyword targeting, language targeting, geo-targeting, device targeting, browser targeting, contextual targeting, website targeting, and more.

PayPal, Paxum, Payoneer, WebMoney or bank transfer are the weekly or monthly payment methods used by ExoClick. They offer multiple formats, real-time statistics and friendly customer service 24/7. There is a referral program that offers a 5% discount.

 highlights

Nearly 100% fill rate

Weekly payments

Clean ads – no viruses or malware

It has the biggest inventory for adult traffic

Stable CPM rates

Works mostly with adult websites

Smaato

Real-time bidding and programmatic advertising are two features that Smaato, another top ad network, is well known for. Due to the potential for high revenue, it is very well-liked among website and mobile app developers.

Smaato Publisher Platform is a "Dynamic Demand" platform that allows per-impression competition for all ad sources to increase publisher revenue.

More than 390 demand partners are connected to the Smaato platform, which is free to integrate. There is therefore no drawback to using it. In addition, the revenue potential is excellent. But you must recognize demand partners' revenue potential.

By connecting them with the top advertisers in the world, they are enabling app developers and mobile publishers to realize their full monetization potential. Publishers can integrate easily and have the most control over their inventory with the Smaato SDK.

Smaato is renowned for its high eCPMs and instant monetization, in addition. To increase app revenue, you can use its Publisher Platform, which is fully equipped. For advertisers and demand partners, it offers a fully functional mobile advertising platform called the Demand Platform.

Therefore, we highlighted the top Interstitial Ads Networks. However, you should compare them because each of these platforms excels at some tasks over others. They are the most dependable ad networks available, managing billions of ad impressions each month.

To decide which network to use for your app's deployment, you can even test two or three. We hope that this list of the top 9 interstitial advertising networks will help you select the best network for your application.

Final Thoughts

Interstitial advertisements provide a chance to increase revenue. These are the newest and top-performing ad formats available today. To use them effectively, though, is crucial.

The secret to improving engagement and retention rates with Interstitial Ads is timing and frequency. One interstitial ad should not be displayed after another, for instance.

The use of interstitial ads should be done in accordance with best practices to prevent penalties, as was previously discussed. It's now time to launch your first interstitial advertisement.